How to Start Your Own Skincare Brand

1: Define Your Brand Idea

Before thinking about packaging or formulas, take a moment to define what your brand stands for.

Ask yourself:

• Who is this brand for?

• What kind of skincare philosophy do I believe in?

• Is my brand more about clean beauty, dermatology-based results, or luxury wellness?

Having clarity from day one will guide every decision that follows — from design to ingredients.

2: Find the Right Manufacturing Partner

This is where the process becomes real. A trusted manufacturer will help you bring your product to life.

At Alvera Labs, we offer private label manufacturing, which means you can choose high-quality, ready-made formulas and brand them as your own. Or, if you want something totally unique, we can help you create a custom formulation.

What makes us different?

We support both big and small businesses — no massive order requirements, no unnecessary pressure: just real help, real flexibility.

3: Choose Your First Products

Start simple. You don’t need a full product range to launch. A cleanser, a serum, or a hero face cream is more than enough.

We’ll help you select from our catalog or develop a formulation that matches your brand vision — whether it’s for sensitive skin, anti-aging, brightening, or hydration.

4: Design Your Packaging

Packaging can make or break how customers feel about your product.

You want something that feels professional, beautiful, and on-brand. Whether you're selling online, in salons, or boutiques; first impressions matter.

We’ll guide you through label design, jars, pumps, and outer boxes that feel high-end, without overcomplicating the process.

5: Get Ready to Launch

Once your products are created and packaged, it’s time to share them with the world. Set up your website (like the one you're building now), prepare your marketing content, and get ready to tell your story.

Tip: If you start with a smaller batch, you can test the market and scale quickly based on feedback — and that’s exactly how we built our own skincare brand, Be Aesthete.

Let’s Bring Your Idea to Life

Alvera Labs was built to support new beauty founders. Whether you're launching your first product or growing your line, we’re here to help with honest advice, full support, and luxury-quality manufacturing.

Ready To Create Your Skincare Brand?

Work with a trusted partner that delivers luxury, flexibility, and support, all in one place.