Why Flexible MOQs Matter for Small Brands

What Are MOQs — and Why Do They Matter?

MOQs are the minimum number of units a manufacturer will produce for you in a single order.

Lower MOQs are crucial for:

• New brand launches

• Testing new formulas or packaging

• Reducing upfront investment

• Avoiding overstock or dead inventory

In short: they give small brands a real chance to compete.

Why Most Manufacturers Don’t Offer Small MOQs

Here’s the truth: many manufacturers prefer working with large brands. It’s more efficient for them, and they don’t want to slow down for small batch production.

But that leaves small businesses out of the conversation — and locks many great ideas out of the market.

At Alvera Labs, we’ve been on the other side — we started by building our own skincare brand (Be Aesthete). So we know what it’s like to start small, grow lean, and test smart.

That’s why we’re proud to offer low MOQs with luxury-level results — because we believe more beauty founders should have the opportunity to bring their vision to life.

Supporting Small Brands

From our lab in Istanbul, we work with clients across the Arab world, the GCC, and globally, helping them:

• Launch premium skincare with low MOQs

• Access ready-to-go private label formulas

• Customize packaging without breaking the bank

• Navigate compliance, Halal certifications, and more

Many of our clients start with just a few SKUs — like a cleanser and serum — and scale from there.

So if you're worried about being “too small” for manufacturing… don’t be.

You’re exactly the kind of founder we’re built to support.

Final Thoughts

MOQs should empower your brand, not limit it.

If you're just starting out, want to test the market, or need flexibility to grow, find a partner who understands that.

Find a partner who sees your brand’s potential, no matter the size of your first order.

Ready to create your skincare brand?

Work with a trusted partner that delivers luxury, flexibility, and support, all in one place.